Building software
that moves marketsbreaks barriersdrives results

Founder & Director of SDFX Group. I build high-performance automated systems, reverse engineer complex platforms, and turn technical edge into commercial advantage.

£0
Profit Generated for Users
0
Launch to Acquisition
Introduction

Hey, I'm Pranay.

19 years old, London-based, self-taught. I started coding at 15 driven by a love for building and problem-solving - I didn't just want to use things, I wanted to understand them, break them down, and make them work harder. That curiosity turned into an obsession with reverse engineering and automation, and that obsession turned into a career.

At 18, I co-built SDFX AIO - an automated checkout bot that went from first line of code to acquisition in 90 days.

Today, I'm Founder & Director of SDFX Group, leading a team of 5 from London, and working as a Lead UK Developer at HiddenAIO - one of the largest automated checkout platforms globally. Through SDFX Group alone, we've generated close to £1,000,000 in profit for our members within seven months.

Reverse Engineering

Deep expertise in deconstructing checkout pipelines, anti-bot systems, and protected APIs across major retail platforms.

High-Performance Systems

Building software that operates under extreme latency constraints - where milliseconds determine success or failure.

Scale & Commerce

From SaaS products to consignment operations - turning technical capability into revenue-generating businesses.

The Journey
Sep '25
SDFX Group
Nov '25
Dev starts
Dec '25
Beta launch
Jan '26
Acquired
Jan '26
Joined HiddenAIO
Featured Projects

What I've built.

Products that shipped, scaled, and made an impact - built from the ground up with deep technical execution.

Nov 2025 - Jan 2026
Acquired

SDFX AIO

A SaaS automated checkout bot - co-built, launched, and scaled to acquisition in under 90 days. The first bot to support 90% of Major UK retailers at launch.

£100k+
Profit Generated for Users
90%
Major UK Retailer Coverage
90 days
Development to Acquisition

Development began November, beta launched December, acquired January. SDFX AIO outperformed all major competitors on live drops due to superior checkout speed and infrastructure design.


The project demanded real-time reverse engineering of retailer checkout flows, live hotfixes during drops, and continuous monitoring of site structure changes across the UK retail landscape.

Technical Depth

  • Reverse Engineering
  • Akamai
  • Cloudflare
  • Datadome
  • Proxy Management
  • Session Handling
  • Live Hotfixing
  • SaaS Architecture
Jan 2026 - Present
Active

HiddenAIO

A Lead UK Developer at one of the largest premium automated checkout platforms globally. Brought on post-acquisition to help build the entire UK operation from scratch.

10M+
Profit Generated for Users
300k+
Checkouts Secured
2,000+
Active Members

HiddenAIO - built on the foundation of Hidden Society, one of the most respected names in the global sneaker and collectibles community.


My role: architecting UK-specific retail modules, adapting infrastructure to UK checkout flows, bypassing UK-deployed anti-bot systems, and delivering elite performance in one of the most technically demanding markets in the space.

Capabilities

  • UK Retail Architecture
  • Anti-Bot Engineering
  • Akamai
  • Cloudflare
  • Datadome
  • PerimeterX
  • ThreatMetrix
  • Proxy Management
  • Session Handling
  • Live Hotfixing
  • Checkout Automation
  • 24/7 Operations
SDFX Group
The Business

SDFX Group

SDFX Trading Limited is a UK-incorporated technology services company with a team of 5. Generating £500,000+ in profit for members within 7 months of launching in September 2025.

Automated Purchasing

SDFX uses proprietary and custom software to secure high-demand, limited-edition products on users behalf - earning a commission on users profit after success.

Consignment

SDFX acts as an agent - finding buyers for client inventory and facilitating the sale, deducting a commission before paying the client.

Team of 5

A lean, focused team operating across automated purchasing, consignment, and proprietary software development from England.

UK Incorporated

SDFX Trading Limited - a registered UK company operating with full commercial structure and accountability.

Freelance

Web development
for clients.

Alongside building proprietary software products, I deliver freelance web development for a range of clients across multiple industries. Each project is built to a professional standard - clean, modern, and tailored to the client's brand and business needs. A demonstration of range and versatility beyond the core product work.

  • Ticket Brokers
  • Editors & Content Creators
  • Consultants & Advisors
  • E-Commerce Brands
  • Service-Based Businesses
Contact

Let's build
something together.

Whether it's a technical project, a business opportunity, or something else entirely - I'm always open to connecting with interesting people.

Email me Discord